Tools / Funnel planning

Offer Ladder Calculator

See how qualified leads move through your baby, base and super offers — and what remains after monthly costs.

01 / Lead flow

Monthly

Monthly ad spend (₹)

Total leads

Qualified leads (%)

Qualified-to-baby conversion (%)

Enter total leads to calculate qualified leads; ad spend is used in the profit calculation.

Each next offer converts a share of buyers from the previous one.

01 / 03

Offer name

Price per sale (₹)

02 / 03

Offer name

Price per sale (₹)

Of baby buyers converting (%)

03 / 03

Offer name

Price per sale (₹)

Of base buyers converting (%)

Sales & automation cost (₹ / month)