About Giriraj

From Offer Creation to ROI Generation — I Build Marketing Systems that Scale.

I develop compelling offers, craft strategic content and communication, implement marketing automation, and build scalable campaigns that drive measurable business growth.

Giriraj Panpaliya speaking on stage
Performance Marketer
₹2Cr+
Ad Spend Managed
6.8x
Avg. Blended ROAS
45+
Brands Scaled
3.2M+
Clicks Driven

Social Media

Visual Creatives

Showing 9 of 9 campaigns · Click any cover to view all creatives

Videos that convert,

not just plays.

Performance Marketing Insight
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Performance Marketing Insight
Campaign Case Walkthrough
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Campaign Case Walkthrough
01 / 06Output 01Portfolio · Short
Real Campaigns · Real Revenue

Case Studies

Deep-dive breakdowns of campaigns I've engineered across Google Maps Ads and Meta Ads — every rupee tracked, every conversion accounted for.

₹15.47L+ Revenue for an Ayurvedic Clinic using Google Maps Ads
Google Maps AdsAyurvedic Clinic · Hyderabad

₹15.47L+ Revenue for an Ayurvedic Clinic using Google Maps Ads

Revenue
₹15,47,200
ROAS
6.1X
Duration
2 Months
481K
Total Clicks
2,740
Conversions
388
Consultations Booked
174
Treatment Patients
Overview

A Hyderabad-based Ayurvedic clinic was invisible on Google Maps despite strong walk-in reviews. We built a hyperlocal Google Maps Ads engine that intercepted patients actively searching for Ayurvedic care within a 10 km radius — turning map impressions into booked consultations and paid treatments.

Strategy
  • Mapped 40+ high-intent Ayurvedic search terms (Panchakarma, back pain, skin, PCOS) to Maps listings.
  • Radius-based bid stacking around 3 clinic branches with time-of-day modifiers for peak search hours.
  • Consultation-first offer (₹400) engineered as a low-friction entry, followed by high-ticket treatment upsell.
  • Call tracking + WhatsApp CTA optimization to shorten the lead-to-booking window.
Outcome

In 60 days we captured 4.8L+ high-intent local searches, generated 2,740 conversions and converted 174 patients into treatment plans — producing ₹15.47L revenue on ₹25.2L ad spend across 3 branches while lifting long-term brand trust in the locality.

Ad Spend: ₹2.52L·Case #01 / 07
₹12.47L+ Revenue from Google Maps Ads for a Dental Implant Clinic
Google Maps AdsDental Implant Clinic · Andheri East, Mumbai

₹12.47L+ Revenue from Google Maps Ads for a Dental Implant Clinic

Revenue
₹12,47,000
ROAS
5.8X
Duration
6 Months
15.2K
Total Clicks
489
Conversions
29
Implant Patients
₹43,000
Avg. Ticket Size
Overview

High-ticket implant treatments are a trust-heavy purchase. This Andheri East clinic needed premium implant patients — not tyre-kickers. We designed a Google Maps Ads system built around location trust, before/after proof, and phone-first conversion.

Strategy
  • Segmented campaigns by treatment intent — 'dental implants near me' vs. general dentistry — with dedicated budgets.
  • Referrer-restricted location extensions with clinic photos + 4.8★ rating badge to build trust in the ad itself.
  • Call-only ads during working hours; landing-page ads during evenings/weekends for consultation booking.
  • 6-month optimization loop: weekly negatives, bid pacing, and creative refresh based on qualified patient volume.
Outcome

15,000+ qualified local searches captured, 489 patient conversions and 29 implant treatments closed at ₹43,000 avg. ticket — delivering ₹12.47L revenue at 5.8X ROAS on just ₹2.12L media investment.

Ad Spend: ₹2.12L·Case #02 / 07
₹30.2L+ Revenue for a Bandra Gym using Google Maps Ads
Google Maps AdsPremium Gym · Bandra, Mumbai

₹30.2L+ Revenue for a Bandra Gym using Google Maps Ads

Revenue
₹30,28,287
ROAS
2.8X
Duration
4 Months
35.6K
Total Clicks
1,340
Conversions
113
Yearly Packages Sold
1.11M
Local Impressions
Overview

A premium Bandra gym was competing against 12+ studios in a 2 km radius. The brief: fill yearly membership slots — not one-month trials. We built a Maps Ads funnel that filtered casual searchers and pushed premium package sales.

Strategy
  • Geo-fenced ads around premium residential complexes and coworking hubs in Bandra & Khar.
  • Search-term sculpting to prioritize 'personal training', 'CrossFit', 'yearly membership' over 'gym near me'.
  • Facility-showcase creatives (equipment, trainers, class calendar) instead of generic pricing hooks.
  • Walk-in tracking via Maps direction taps → sales team follow-up within 15 minutes.
Outcome

1.11M local impressions and 35,000+ high-intent fitness searches captured. 1,340 membership inquiries, 113 yearly packages sold at ₹26,799 avg. ticket — ₹30.28L revenue at 2.8X ROAS in 4 months.

Ad Spend: ₹10.7L·Case #03 / 07
₹27L+ Revenue for a Premium Real Estate Project in Just 3 Months
Meta AdsReal Estate · 3 & 4 BHK Flats · Kharadi, Pune

₹27L+ Revenue for a Premium Real Estate Project in Just 3 Months

Revenue
₹27,00,000
ROAS
8X
Duration
3 Months
2,592
Total Leads
₹129
Average CPL
78
Site Visits
6
Flat Bookings Closed
₹4.5 Lakhs
Avg. Ticket Size
Overview

Selling premium 3 & 4 BHK flats in Kharadi is not a lead-volume game — it's a qualified-buyer game. Every lead below ₹150 CPL had to still be a serious buyer. We built a Meta Ads funnel engineered around site-visit intent, not form-fills.

Strategy
  • Hyperlocal targeting within 8 km of the project + custom audiences of premium apartment renters in Kharadi/Viman Nagar.
  • Luxury-focused creatives — walkthrough reels, amenity close-ups, sunset drone shots — over generic price banners.
  • Two-step lead form: interest capture → site visit slot booking → automated WhatsApp nurture until visit day.
  • Weekly creative rotation (10+ variations) to fight ad fatigue in a hyperlocal audience of ~1.2L people.
Outcome

2,500+ high-intent property leads generated at ₹129 CPL, 78 qualified site visits scheduled and 6 successful flat bookings closed — ₹27L revenue from ₹3.34L ad spend at approximately 8X ROAS.

Ad Spend: ₹3.34L·Case #04 / 07
₹6.97L+ Revenue for a Cardiologist using Google Maps Ads
Google Maps AdsCardiologist · Dr. Amit Shukla · Mumbai

₹6.97L+ Revenue for a Cardiologist using Google Maps Ads

Revenue
₹6,97,000
ROAS
11.3X
Duration
1 Month
212
Phone Calls
74
Conversions
7.12%
CTR
38
Consultations Booked
2
Heart Operations
Overview

For a specialist cardiologist, one closed patient can fund the entire month's ad spend. Dr. Amit Shukla needed high-intent patient inquiries in Mumbai — not vanity clicks. We built a Google Maps Ads campaign that treated every call as the primary conversion.

Strategy
  • Symptom-based keyword clusters (chest pain, palpitations, angioplasty second opinion) mapped to Maps ads.
  • Ad copy built around credentials, experience and hospital affiliation to establish authority in the 3-line snippet.
  • Call-tracking on every ad — team response SLA of under 60 seconds during clinic hours.
  • Retargeting Maps interactions with follow-up messaging in 48-hour and 7-day windows.
Outcome

212 high-intent patient calls, 74 conversions and 7.12% CTR in 30 days. 38 consultations booked and 2 heart operations closed — ₹6.97L revenue on just ₹61.6K spend, delivering an 11.3X ROAS.

Ad Spend: ₹61,600·Case #05 / 07
₹21.2L+ Revenue for a Pathology Lab in Just 2 Months
Meta AdsPathology Lab · Pune, Maharashtra

₹21.2L+ Revenue for a Pathology Lab in Just 2 Months

Revenue
₹21,21,651
ROAS
3.6X
Duration
2 Months
8,660
Total Leads
₹66.72
Average CPL
849
Full Body Checkups
₹2,499
Avg. Ticket Size
Overview

Full body checkup is a preventive purchase — patients need a nudge, not a hard sell. This Pune pathology lab needed volume: hundreds of checkups booked every week without CPL exploding past ₹70. We ran Meta Ads engineered for high-frequency, low-friction health lead capture.

Strategy
  • Hyperlocal targeting across 12 pincodes in Pune with age 30+ audience filters.
  • Health-hook creative variations: 'Have you got tested this year?', 'Full body checkup at ₹2,499', doctor-explainer reels.
  • Instant Forms with pre-filled fields → automated call-back within 10 minutes → home sample collection scheduling.
  • Daily budget scaling from ₹4K → ₹10K per campaign as CPL stayed under ₹70 for 60 straight days.
Outcome

8,660 health leads generated at ₹66.72 CPL, 849 full body checkups booked at ₹2,499 avg. ticket — ₹21.21L revenue on ₹5.77L ad spend at 3.6X ROAS, along with massive local brand recall across Pune.

Ad Spend: ₹5.77L·Case #06 / 07
₹12.47L Revenue Case Study — Google Maps Ads Deep Dive
Google Maps AdsDental Implant Clinic · Andheri East, Mumbai

₹12.47L Revenue Case Study — Google Maps Ads Deep Dive

Revenue
₹12,47,000
ROAS
5.8X
Duration
6 Months
15.2K
Total Clicks
489
Conversions
29
Implant Patients
₹43,000
Avg. Ticket Size
Overview

A deeper breakdown of the Andheri East dental implant campaign — showing how Maps Ads, creative hook variations and location trust signals combined to sustain 6 straight months of high-ticket patient acquisition.

Strategy
  • Creative hook rotation — 'How a dental clinic generated ₹12.47L using Google Maps Ads', 'Ads Case Study for Dentists', 'From local searches to high-ticket implant patients'.
  • Location extensions carrying clinic photo, 4.9★ rating and Google verified badge on every impression.
  • Split-tested call-only vs. landing-page ads across weekday hours to isolate the best format per intent bucket.
  • Monthly cohort analysis of implant patients to feed lookalike targeting layers on Meta as a warm remarketing engine.
Outcome

6 months of consistent premium patient flow — 15,000+ local searches, 489 conversions, 29 implants closed. ₹12.47L revenue on ₹2.12L spend, and a repeatable Maps Ads playbook now used across 4 more dental clinics.

Ad Spend: ₹2.12L·Case #07 / 07
What I do

We Take Care Of The Entire Growth Lifecycle

From technical pixel configurations to creative psychology. Our omnichannel protocols ensure ad spend transforms efficiently into organic enterprise value.

4.2x Avg ROAS

Performance Category

Meta Ads

Multi-million budget scaling using advanced pixel custom conversion tracking and psychological ad pattern matching on Facebook & Instagram.

  • Advantage+ Audience tuning
  • CBO/ABO split-testing frameworks
  • Dynamic Catalog optimization
  • UGC Creative pipeline integration
320% Revenue Scale

Performance Category

Google Ads (PMax & Search)

Dominating search intent, shopping feeds, and YouTube targets with machine-learning backed bid routing to capture ready-to-buy customers.

  • Intelligent Search Bid routing
  • Perfected Shopping Feed hygiene
  • Performance Max asset crafting
  • Negative Keyword fortress mapping
+185% Enterprise CAGR

Scale Category

Performance Marketing

Omnichannel scaling looking at LTV:CAC ratios, cohort behaviors, and full-funnel attribution models that drive certified bottom-line growth.

  • End-to-end multi-touch attribution
  • CAC stabilization engines
  • Client Cohort behavioral modeling
  • Direct sales dashboard pipeline
14x Engagement Uplift

Branding Category

Social Media Marketing

Building high-affinity organic resonance coupled with high-retention stories and social amplification to grow your brand's digital presence.

  • Content pillar architecture
  • Retention-first story systems
  • Community amplification loops
  • Creator collaboration playbooks
120K+ Monthly Clicks

Organic Growth Category

SEO Optimization

Aggressive organic search domination designed to capture transactional queries, with semantic clusters and premium technical link structures.

  • Transactional keyword mapping
  • Semantic topical clusters
  • Technical site health audits
  • Premium backlink structures
0.4s Server Response Time

Engineering Category

Website Development

Stripe-grade fast web apps and sites optimized for lighting conversion speeds, pixel-perfect responsiveness, and Framer-inspired cinematic feel.

  • Edge-rendered performance builds
  • Pixel-perfect responsive design
  • Cinematic scroll interactions
  • Conversion-tuned architecture
34% Average Lead CV

Engineering Category

Funnel Building

Psychology-backed layouts, multi-step landing pages, and upsell automation maps designed to maximize Average Order Value (AOV) and lead rate.

  • High-converting multi-step forms
  • Post-purchase active upsells
  • Dynamic personalized pricing nodes
  • Interactive checkout sequences
Top-Tier Brand Premium

Branding Category

Branding & Creative Strategy

Defining authentic core narratives, luxury identity palettes, and positioning frameworks that elevate startups and enterprises above pure price competition.

  • Positioning & Core pillars design
  • Visual identity & typographic guidelines
  • Go-to-market launching booklets
  • High-conversion messaging matrices
5.8x Lead Velocity Index

Organic Growth Category

Content Marketing

Developing hyper-relevant case-study articles, whitepapers, newsletters, and lead-magnets that establish absolute industry authority.

  • Corporate research whitepapers
  • Viral lead capture newsletter setups
  • Semantic search hub content
  • Repurposing framework maps
84% Creative Retention

Branding Category

Video & Motion Graphics

Dynamic thumb-stopping creatives designed specifically to defeat short attention spans, maintaining high loop rates and ad engagement metrics.

  • Short-form micro hooks edit
  • Premium customized 3D transitions
  • Highly readable visual subtitles
  • Direct psychological CTA anchors
Private Roundtable

A Premium 1:1 Roundtable for Serious Business Owners

Solve real marketing problems and build predictable growth — apply to qualify for a private session with Giriraj.

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What is your biggest marketing challenge right now? (Be specific; this is the core problem we will solve live)
What specific result are you primarily expecting from your marketing efforts in the next 6-12 months?
What is your biggest frustration or disappointment with marketing efforts you have tried so far?
What is your primary goal for attending this roundtable?
Are you planning to invest financially in scaling your marketing (ads, hiring, tools, consultation) in the next 3 months?

Let's build profitable growth

Have a brand to scale?

I take on a limited number of performance marketing engagements every quarter. If you're ready to make every rupee of ad spend work harder — let's talk.